Annieglass is leaving ~$80K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Annieglass
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ANNIE10 takes $10 off today
Preview Text: Your $10 off, made in America
HERO MODULE
Hero Approach: Direct
H1: Made to Last
Subhead: Your $10 off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Every piece at Annieglass is handcrafted in our California studio using a glassmaking technique you won't find anywhere else. Use code ANNIE10 at checkout. Good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Edgey Square Cake Stand The statement centerpiece that makes any table look intentional
Roman Antique Plate Annie's original 1983 design, still our most recognized piece
Butterfly Dinner Plate Organic motif, handcrafted edges, built for everyday elegance
Heart Medium Bowl The go-to gift under $100 that doesn't look like it
Poppy Platter A serving piece people actually ask about
Elements Fan Cheeseboard Designed for entertaining, finished like fine art
2
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I was a student at UC Santa Cruz, studying art and dance, when I first tried glassblowing. It was 1977, and there was something about the way the material moved. The way you had to move with it. That felt completely right to me.
I spent the next several years learning everything I could about glass. By 1983, I had saved up enough to buy my own kiln, and Annieglass was born. That same year, I made the Roman Antique plate. A design I came up with using a technique called slumping, where flat glass is shaped over a mold in the kiln. It's still one of our most recognized pieces, over 40 years later.
What I didn't know then was how much this studio would become part of my family. My daughter grew up here. The team that shapes, finishes, and ships every piece has been with us for years. We still operate out of Watsonville, California, and the kilns now run on solar power.
We're not a factory. We never have been. Each piece is finished by hand. Edges chipped with real 24k gold or genuine platinum. That's something no machine can replicate.
I started this because glass felt like the right material for a life well lived. I hope you find a piece that feels that way too.
Your welcome code, ANNIE10, takes $10 off your first order and is good for the next 14 days. Just use it at checkout.
– Annie
Founder and Designer, Annieglass
3
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INBOX MODULE
Subject Line: Machine-pressed doesn't survive this comparison
Preview Text: What mass production can't replicate
HERO MODULE
Hero Approach: Curiosity
H1: Not Mass Made
Subhead: Here's what that actually means
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most glass tableware you find today is pressed by machine overseas and finished with painted-on metallic accents that wear off. Annieglass is built differently, and it shows.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Goes Into Every Piece
Infographic: Checklist
- Handcrafted in California using Annie's proprietary slumping technique. No two pieces are identical
- Edges finished by hand with real 24k gold or genuine platinum, not printed metallic
- Studio has operated continuously since 1983 under the same family ownership
- Kilns run on solar power. Every piece comes out of a renewable-energy studio
- Scrap glass is upcycled and packaging is biodegradable
- New collections introduced twice a year, each one designed and approved by Annie personally
- Pieces held in the Smithsonian collection
Products Shown
- Roman Antique Plate. The original design that built this brand
- Edgey Square Cake Stand. 24k gold edges, handcrafted in the USA
- Elements Fan Cheeseboard. Where art meets entertaining
4
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INBOX MODULE
Subject Line: Code still sitting in your inbox
Preview Text: A few pieces worth a second look
HERO MODULE
Hero Approach: Direct
H1: Still Waiting
Subhead: Your $10 off hasn't gone anywhere
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code ANNIE10 takes $10 off your order and it's good for another week. Here are a few pieces people keep coming back to.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Worth a Second Look
Ruffle Cake Plate The piece that turns a simple dessert into a moment
Ruffle Wine Cooler Functional at the table, striking enough to leave out
Heart Medium Bowl Handcrafted glass, thoughtful gift, under $100
Butterfly Dinner Plate Everyday use, heirloom quality
Poppy Platter For the host who wants the table to say something
Edgey Square Cake Stand The one guests always ask about first
5
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INBOX MODULE
Subject Line: What overseas manufacturing can't fake
Preview Text: How Annieglass compares. Honestly
HERO MODULE
Hero Approach: Question
H1: How Do We Compare
Subhead: See for yourself
Cta Button: Shop Annieglass
MODULE 2: TRANSITION COPY
When you're spending real money on tableware, it's worth knowing exactly what you're getting. Here's how Annieglass stacks up.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Annieglass vs. The Alternatives
Infographic: Table
- Where it's made | Handcrafted in California, USA | Manufactured overseas
- Production method | Proprietary slumping by trained artisans | Machine-pressed, mass-produced
- Edge finishing | Hand-chipped 24k gold or genuine platinum | Printed or painted metallic
- Brand history | Family-owned since 1983 | Often recently launched or VC-backed
- Sustainability | Solar studio, biodegradable packaging, upcycled scrap glass | No stated sustainability commitments
- Price point | Comparable to premium tableware brands | Similar or higher for lesser craftsmanship
- Cultural recognition | Smithsonian collection | Not applicable
Products Shown
- Roman Antique Plate. The original, still in production after 40 years
- Elements Fan Cheeseboard. Handcrafted for entertaining, built to last
6
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INBOX MODULE
Subject Line: In the Smithsonian since 1983
Preview Text: I said let the customers speak. They did
HERO MODULE
Hero Approach: Story
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
The best thing we can do is get out of the way and let our customers tell you what owning an Annieglass piece actually feels like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What People Are Saying
Infographic: Numbered List
- "I was worried it would be too delicate for everyday use. It's not. I've had my Roman Antique plate for six years and it still looks exactly as it did the day it arrived.". Patricia H.
- "Bought the cake stand as a gift. My sister cried when she opened it. Worth every penny.". Donna M.
- "Compared to everything else I looked at, nothing came close to the quality of the finish. The gold edge alone is stunning.". Rebecca T.
- "Ordered for our wedding registry. The packaging arrived pristine, the piece itself is breathtaking. This is heirloom-level quality.". Megan L.
- "I expected beautiful. I didn't expect how substantial it feels. This is not a fragile decorative piece. It's built.". Christine B.
Products Shown
- Edgey Square Cake Stand. The gift that lands every time
- Ruffle Wine Cooler. Where function meets artistry
- Heart Medium Bowl. The under-$100 piece that doesn't look it
7
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INBOX MODULE
Subject Line: ANNIE10 expires at midnight tonight
Preview Text: ANNIE10 expires. No extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use ANNIE10 Now
MODULE 2: TRANSITION COPY
ANNIE10 takes $10 off your order and it expires tonight at midnight. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before It Expires
Roman Antique Plate Annie's original 1983 design, still the piece that defines the brand
Edgey Square Cake Stand The 24k gold-edged centerpiece people can't stop asking about
Ruffle Cake Plate The one that makes every occasion feel like a proper celebration
Butterfly Dinner Plate Handcrafted, daily-use quality that actually holds up
Poppy Platter For the table that deserves to say something
Elements Fan Cheeseboard A gift that works for everyone, made by no one else
8
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I noticed you haven't used your welcome code yet, and I wanted to reach out personally.
No pressure at all. Maybe the timing wasn't right, or maybe nothing caught your eye. That's completely fine.
But if you had a question. About a specific piece, about sizing, about whether something would work as a gift. I'd genuinely love to hear it. Just reply to this email. Someone on my team will get back to you, and on occasion I answer these myself.
If something did catch your eye and you just haven't gotten around to it, your code ANNIE10 is still active for a short window. It takes $10 off your first order. After that, it expires and I won't be able to reopen it.
Either way, I'm glad you're here. Forty years of making glass has taught me that the right piece finds the right person eventually.
– Annie
Founder and Designer, Annieglass
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.